Creativity mixed with business sense is quite the ammunition.
I’ve worked on both sides of the fence – the agency side, and the corporate side. I believe this has given me an added edge – understanding how creativity could help raise the bar whilst lending marketability and budget sense to the equation.
At the end of the day, it is all about creating results. Results that embody what the client needs and hopes to achieve. Creating a memorable brand presence through words and brand focus. And along the way, build a positive partnership that stands the test of time.
The following illustrate some of my work and my commitment to give all, and express all, through the world of creativity, and that ever-expressive written word.
Brand Communications
A BPO company proudly branded as a united, one team front.
Symphony Group of Companies is Malaysia’s largest business process outsourcing (BPO) company. With over 3,000 clients ranging from public listed companies to Fortune/Global 500 companies across the Asia Pacific region, Symphony needed to strengthen their brand as a One united company made up of various BPO Solutions, including Contact Management, Human Resources and Financial Solutions.
My-position as the Head of Group Communications led to the strengthening of the Symphony brand, creating a ‘Symphonian’ sense of pride amongst the 1,400 staff of the company.
BRAND COMMUNICATIONS
MISC Rebranded – people focused, vision inspired.
MISC Berhad, Malaysia’s leading energy and logistics service provider underwent a rebranding exercise in 2005. With a staff strength of more than 10,800, MISC needed to express their new brand across the board, from investors, the public as well as the MISC staff.
With a new logo and brand drive created to expand global growth, Denney & Denney was awarded numerous projects to assist in the rebranding exercise.
Agency: Denney & Denney
Client: MISC Berhad
BOOKS
35 years of Malaysia-China ties captured in print.
China and Malaysia share a history that spans a good 600 years. This coffee table book captures the past 37 years of bilateral relations, beginning with the retelling of the momentous visit by Malaysia’s 2nd Prime Minister’s visit to China in 1974. The pictorial book chronicles the continued ties over the years, illustrating the recent visit of the current Prime Minister’s to China, culminating in the follow-up visit by the Chinese President Hu Jintao to Malaysia in November 2009.
Producer: Canvas Art
Publisher: MPH Publications
BOOKS
163 years of history in the making.
The Golden Hope Story (1844-2007 history book was written to capture the transformation within Golden Hope over the years, marking the company’s journey from 1844 to the present day. The book celebrates the company’s 163 years of history, highlights and triumphs. Personal accounts from various employees – from senior management to long-serving staff are also highlighted within this specially commissioned publication.
This special edition history book is also the last publication by this plantation giant before its merger with Sime Darby Bhd.
Agency: Denney & Denney
Client: Golden Hope Plantations Bhd
ANNUAL/CORPORATE REPORTS
Vibrant corporate reporting, ‘biz mag’ style.
Catering to the client’s request for an annual report that could also serve as a marketing tool, a business magazine approach was implemented, from reporting style and design format right up to providing individual ad inserts in the report proper. The annual report successfully portrayed the client’s corporate vision via headlines and topics that were given a creative, aspiring tweak.
Award
This annual report won the prestigious Platinum Award in Environmental Reporting (for ECOHope Ecoreview) at the 2007 National Annual Corporate Report Awards (NACRA) in Malaysia.
Agency: Denney & Denney
Client: Golden Hope Plantations Bhd
BROCHURES
Knowledge developers. Technology drivers.
Established in 1975, the Sapura Group is a 100% Malaysian-owned technology based organization. From humble beginnings as a telecommunications infrastructure & service provider, the Group has expanded and diversified its businesses across four major business areas – Oil & Gas, Secured Technologies, Industrial & Automotive Manufacturing, and Knowledge & Education. Due to the expansion, Sapura established
a re-branding exercise that would instill values and brand positioning in tandem with their corporate growth.
This group corporate brochure was created to highlight the new Sapura, expressing their newfound strength and explorative goals.
Agency: Denney & Denney
Client: Sapura Group of Companies
CSR/ENVIRONMENTAL REPORTS
Shedding light on sustainability and csr,.
Carrying forth the same business magazine concept of the main 2006 annual report, Golden Hope’s ECOHope was made into a supplementary review copy so as to capitalize on the many R&D efforts and sustainable development initiatives by the client throughout 2006 and 2005. Infused with additional environmental stories and highlights, this information-packed issue was truly one-of-a-kind, making it a memorable piece of environmental reporting.
Award
Golden Hope’s ECOHope won the prestigious Platinum Award in Environmental Reporting
at the 2007 National Annual Corporate Report Awards (NACRA) in Malaysia.
Agency: Denney & Denney
Client: Golden Hope