Books | ’10 Years of Honda Malaysia’s Challenging Spirit’

Honda cover

 

Honda then, now, and their aspirations for tomorrow.

This 80-page hardcover coffee table book was created to commemorate Honda Malaysia’s 10 years in Malaysia. It covered the past, present and future of this global automotive manufacturer through the retelling of experiences by past Managing Directors/CEOs, as well as the aspirations of their current Managing Director & CEO, Yoichiro Ueno. Honda’s
& CEO, Yoichiro Ueno. Honda’s challenging spirit was retold via a historical play of visual and copy, expressing the company’s 10 years of dedication, passion, dream building and challenging spirit.

Job scope
Content Research
Copywriting
Copyediting

Agency  Dentsu Utama
Client  Honda Malaysia
Year  2011

Honda page 2 Honda page 1 Honda page 3

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