Honda then, now, and their aspirations for tomorrow.
This 80-page hardcover coffee table book was created to commemorate Honda Malaysia’s 10 years in Malaysia. It covered the past, present and future of this global automotive manufacturer through the retelling of experiences by past Managing Directors/CEOs, as well as the aspirations of their current Managing Director & CEO, Yoichiro Ueno. Honda’s challenging spirit was retold via a historical play of visual and copy, expressing the company’s 10 years of dedication, passion, dream building and challenging spirit.
Agency Dentsu Utama
Client Honda Malaysia