Books – Brand Communications | Redpoint Technologies
Giving a technology company the wings to fly.
Redpoint, a Chicago based company with offices in Milwaukee and Indianapolis, is in the process of putting their experiences as a 13 year old software development and technology driven company out in print. This work-in-progress book is now in its first phase, where 20+ quotes relating their experiences in various aspects of the business are shared.
My task was to help strengthen their brand and create a ‘spike’ of the book that could relate the excitement of the industry as well as the many possible avenues for development. From the design phase – the usage of Chinese tangram puzzles to express motion and ‘flight’, to the copywriting and editing of the mini book. I believe I gave them a fun and yet structured form of corporate expression.