freelance sr copywriter | brand strategist
Corporate rebranding with an uplifting edge. MISC Berhad, Malaysia’s leading energy and logistics service provider underwent a rebranding exercise in 2005. With a staff strength of more than 10,800, MISC needed to express their new brand across the board, from partners and shareholders to the public as well as their staff. Job scope Content Research…
Vibrant corporate reporting,biz mag style. In order to maintain the ‘biz mag’ concept throughout Golden Hope’s 2006 Annual Report, the Group CEO’s Message (as well as the Group MD’s Report) was given an interview-style approach. Questions posted were related to their current growth, global appeal, R&D deliverables, etc. The writing voice was kept clean, approachable…
Bringing sustainability to the fore. Carrying forth the same business magazine concept of the main 2006 annual report, Golden Hope’s ECOHope was made into a supplementary review copy so as to capitalize on the many R&D efforts and sustainable development initiatives by the client throughout 2006 and 2005. Infused with additional environmental stories and highlights,…