Ads that make perfect financial sense.

Guidance Financial Group is a leading edge, global firm that has pioneered the creation and development of unique, Shariah-compliant investment and financial products for institutional investors. The group is also a wholly-owned subsidiary of Capital Guidance, a nearly 50-year old privately-held investment and operating firm that employs more than 1,900 people worldwide.

The group needed corporate print ads that were very brand forward, combining their financial sense with the architectural+geometrical design form that is part and parcel with their brand sentiments. Though small, this project was a tag team effort – combining Halim Rahim’s beautiful design sense with my word sense.


Job scope
Creative copywriting

Agency  PILLAR Graphics
Client  Guidance Financial Group
Year  2013/2014