Giving a technology company the wings to fly.
Redpoint Technologies, a Chicago based company decided that it was time to put their experiences as a 13 year old software development and technology driven company out in print.
My task was to help strengthen their brand and create a ‘spike’ of the book that could relate the excitement of the industry as well as the many possible avenues for development. From the design phase – the usage of Chinese tangram puzzles to express motion and ‘flight’, to the copywriting and editing of the mini book. I believe I gave them a fun and yet structured form of corporate expression.
Redpoint Technologies is now part of SPR Group and have since rebranded into a more unified brand presence.
Job scope
Concept Development
Content Research
Creative Copywriting
Copyediting
Conceptual Design
DTP
