Corporate rebranding with an uplifting edge.
MISC Berhad, Malaysia’s leading energy and logistics service provider underwent a rebranding exercise in 2005. With a staff strength of more than 10,800, MISC needed to express their new brand across the board, from partners and shareholders to the public as well as their staff.
Job scope
Content Research
Creative Copywriting
Copyediting
Agency Denney & Denney
Client MISC Berhad
Year 2005-2007
Marketing Folder | Liquid Natural Gas (LNG) Business Unit
Marketing Folder | Offshore Business Unit
Marketing Folder | MISC Integrated Logistics (MILS) Business Unit
Brand Communications work produced for MISC Bhd include:
Annual Reports
Brochure (for ALAM, their Maritime Training Center)
Calendar
CSR Report (in the 2011, 2012 & 2013 Annual Reports)
Marketing Folders (for their Core Business Units)
Website www.misc.com.my, www.alam.edu.my
