Vibrant corporate reporting,biz mag style.
Catering to the client’s request for an annual report that could also serve as a marketing tool, a business magazine approach was implemented, from reporting style and design format right up to providing individual ad inserts in the report proper. The annual report successfully portrayed the client’s corporate vision via headlines and topics that were given a creative, aspiring tweak.
Creative corporate ads were created to further strengthen the ‘biz mag’ theme. The ads represented the corporation’s ‘161 Years of Golden Values’.
Job scope
Concept Development
Content Research
Creative Copywriting
Corporate Copywriting
Copyediting
Agency Denney & Denney
Client Golden Hope Plantations (M) Bhd
Year 2007
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