Vibrant corporate reporting,biz mag style.
In order to maintain the ‘biz mag’ concept throughout Golden Hope’s 2006 Annual Report, the Group CEO’s Message (as well as the Group MD’s Report) was given an interview-style approach. Questions posted were related to their current growth, global appeal, R&D deliverables, etc. The writing voice was kept clean, approachable and inspirational.
Job scope
Concept Development
Content Research
Creative Copywriting
Corporate Copywriting
Copyediting
Agency Denney & Denney
Client Golden Hope Plantations (M) Bhd
Year 2007